NZ's Home of True Blue
True Blue Products
A complete look at the True Blue range — real Australian ingredients crafted for every life stage, from working dogs to family cats.
WHERE TO BUY
Dog Food
Working Dog Aussie Beef
- Crafted for hard-working dogs of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Beef Meal, Cereals (Wheat and/or Sorghum, Bran), Beef Fat, Chicken Meal, Chicken (Hydrolysed, Broth), Vegetables (Peas, Beans), Prebiotics (Beet Pulp, Chicory Root), Vitamins, Minerals, Glucosamine, Chondroitin, Salt, Omega 3 (DHA), Algimun®, Natural Antioxidants (Mixed Tocopherols).
Dog Food
Working Dog Aussie Lamb
- Crafted for hard-working dogs of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Lamb Meal (equiv to 50%), Cereals (Wheat and/or Sorghum, Bran), Beef Fat, Chicken Meal, Chicken (Hydrolysed, Broth), Vegetables (Peas, Beans), Prebiotics (Beet Pulp, Chicory Root), Vitamins, Minerals, Glucosamine, Chondroitin, Salt, Omega 3 (DHA), Algimun®, Natural Antioxidants (Mixed Tocopherols).
Dog Food
Outback
- Crafted for dogs of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Australian Meat & Animal Derivatives (Boar, Kangaroo, Beef, Chicken), Whole Grain Cereals & Cereal Derivatives (Sorghum, Wheat, Bran), Vegetables (Peas, Beans), Prebiotics (Beet Pulp and Chicory Root), Sea Salt, Vitamins, Minerals, DHA Gold, Algimun, Natural Antioxidants.
Dog Food
Grain Free
- For dogs of all life stages
- A complete and balanced grain-free diet
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Lamb Meal, Vegetables (Beans, Sweet Potato, Peas), Beef Fat, Chicken Meal, Chicken (Hydrolysed, Broth), Prebiotics (Beet Pulp, Chicory Root), Vitamins, Minerals (Including Taurine), Glucosamine, Chondroitin, Salt, Omega 3 (DHA), Algimun®, Natural Antioxidants (Mixed Tocopherols).
Dog Food
Family Dog
- For dogs of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Beef Meal, Cereals (Wheat and/or Sorghum, Bran), Beef Fat, Chicken Meal, Chicken (Hydrolysed, Broth), Vegetables (Beans, Peas), Prebiotics (Beet Pulp, Chicory Root), Vitamins, Minerals, Glucosamine, Chondroitin, Omega 3 (DHA), Salt, Algimun®, Natural Antioxidants (Mixed Tocopherols).
Dog Food
Essentials
- A no-fuss, complete and balanced diet
- Made with quality Australian ingredients
- Great everyday value nutrition
- Plus 5 Healthy Extras
Ingredients: Beef Meal, Cereals (Wheat and/or Sorghum), Beef Fat, Chicken Broth, Salt, Vitamins, Minerals, Natural Antioxidants.
Cat Food
Family Cat Beef & Liver
- For cats of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Beef Meal, Cereals (Wheat and/or Sorghum), Liver Meal, Hydrolysed Chicken, Bran, Beef Fat, Chicken Broth, Salt, Vitamins, Minerals, Amino Acids, Natural Antioxidants.
Cat Food
Family Cat Chicken & Tuna
- For cats of all life stages
- A complete and balanced diet you can rely on
- Made with quality Australian ingredients
- Plus 5 Healthy Extras
Ingredients: Chicken Meal, Cereals (Wheat and/or Sorghum), Hydrolysed Chicken, Bran, Tuna Meal, Beef Fat, Chicken Broth, Salt, Vitamins, Minerals, Amino Acids, Natural Antioxidants.
Treats & Chews
Treats
- 100% natural, air-dried treats and dental chews
- Aussie Lamb Lungs – Treats for Dogs (50g)
- Aussie Beef Tendons – Chews for Dogs (3 pcs)
- Aussie Kangaroo Cubes – Treats for Dogs (60g)
- Aussie Lamb Lungs – Treats for Dogs (50g)
- Aussie Beef Tendons – Chews for Dogs (3 pcs)
- Aussie Kangaroo Cubes – Treats for Dogs (60g)
Ingredients: 100% natural, air-dried treats and dental chews.